project #2

name: E Contemporary

project: Brand Identity



E Contemporary is an Art Gallery founded by Elena Cantori, an italian art expert  and a fine event planner. She needed a complete identity for her gallery to appear in the right way, coherently with the competitors. 



My approach was to create a very minimal and recognisable identity. I decided to follow the path of simplicity utilising her name's initials creating a fusion between the lowercase letter E and C. This expedient gave me the possibility to have a strong symbol to apply to all the collaterals. The colour palette is very basic: black and white. The typeface is a modern rounded sans serif that gives smoothness to the look & feel of EC.

tools:sketching, Adobe Illustrator, Adobe Photoshop, Adobe inDesign