project #1

name: Baiocco Villas

project: rebranding

 

description:

Baiocco is a luxury villa builder. They never had a brand identity. They needed to create a design that knew how to tell the brand to their customers. The request was to redesign the logotype and create a clean and effective coordinated image

 

solution:

My approach was to maintain the column and the arch for the symbol and have a clean font for the naming. I also added the word "villas" as descriptive payoff. I chose a new colour palette, a corporate typeface.

 

The main focus was about the product, the villas that they built and the photo shooting to describe the feeling at best through a brochure for their clients.

 

In collaboration with one of the photographer of my network, we did a professional photo shooting.

 

tools:sketching, Adobe Illustrator, Adobe Photoshop, Adobe inDesign